Hi its Hillary,
Had a very early (and positive!) start to my day… hope you have had a positive start to your day as well!
Every once and a while as an entrepreneur you may get that overwhelming feeling like nothing is going the way you want it to go. Competitors are in every corner, you’re finding it hard to reach your audience as well as challenges with time and budget. Its normal to feel this way – just know that you’re not alone and you don’t have to be a fortune 500 company spending thousands if not millions in advertising and marketing to become successful and start living your dreams!
There is a way of getting your business or products seen and heard. It takes hard work, the right strategies and patience – but it IS possible!
I’ve had the honor of working with many small business owners (from the owner of Bangledox Clothing, Cocoa Butter Sisters, Uncle Bob Go Bags, Caleb Clothing and many more) as well as talented entrepreneurs and inventors who are passionate, determined and never allowed doubt to enter their mind. They ALL knew that success and living their dream life was possible.. and its anyone’s game to make it happen for themselves. Anyone’s!
Each small success you reach is a building block to creating the very foundation that will help you build your business, visibility and sales. Reaching your dreams is more attainable when you create small realistic goals. It’s never ok to doubt the fact that your dreams can, and will come true. Staying the course and stepping out of your comfort zone are two vital components to achieving real life long success.
Many start and stop on their dreams which places your dreams on hold and who wants to do that? Another is not thinking outside the box or willing to take risks. If you read about today’s successful companies and business owners from the President of Starbucks Coffee, to the creator of Chipotle Restaurants they all took risks stepping out of their comfort zone to reach success – and look at them today!
Ok, so not everyone’s idea of success is the same – some want to have profits in the millions to feel as if they have succeeded in their business goals, while others are quite content with netting $100,000.00 a year and that’s ok. I personally like something in between! LOL
Successful self-employment starts with building a solid source of income from your business or businesses. A steady stream of profits coming in weekly/monthly that will allow you to live the kind of lifestyle you want as well as paying those pesky living expenses, health insurance and building your retirement. When I started out years ago I jotted down a few things that would give me a snapshot of what I was working towards.
… buying a new home, monthly expenses, a new car, etc. What did those numbers really look like because many are not clear on what it actually takes to live the kind of lifestyle they desire. Its easy to say.. I want to move into a 4 bedroom townhouse.. but do you really know what kind of money/resources it takes to get there? Monthly costs involved?
I knew that a down-payment was needed to buy my home (no brainer!) so that’s few thousand right there. My monthly expenses included not only the necessities but also the luxuries I wanted to have (no not pedicures… lol… but travel,etc.) Once I began seeing the numbers it was becoming more and more clear and real. I now knew what I needed to do.
At first, before business started to pick up I worked three jobs so I could have the kind of apartment I wanted and as my business grew I was able to invest in a couple other business ventures (very small investments – many of you may recall my online vitamin shop years ago before I sold it) and as my savings grew I was able to build my networth from there. No, I will not tell you that I live in some mansion with a dozen cars… leave that for the infomercials (they are entertaining though!) I DO live in my dream home and it suits me and my family just fine. We are able to live the life we want, and are always grateful for the success and blessings we have.
Have that plan, SEE those numbers and work towards achieving those goals.
With the mass reach of the internet I am able to work with business owners from around the globe, from North America to Australia. Its easy to get lost online and have your business/products fall into the abyss of failed ideas. So VISIBILITY, SEARCH ENGINE OPTIMIZATION, PR AND SOCIAL MEDIA must play a constant role in your marketing and promoting efforts. There is just no way around it!
You CAN have the success you desire. Its all up to you!
So what are you waiting for? Let’s make it happen together!
Purchase a PR Combo Package with SEO and Social Media at our online shop for business owners: http://publicrelationsdepot.miiduu.com/