Create a stronger online presence!

  • Our PR Campaigns reach a subscribers media list of over 85,000.
  • We help plug your business into the world of social media (beyond the typical Facebook and Twitter) as well as manage your profiles.
  • Our team will help create the best plan of action for your business, as well as your budget.
  • Our strategies are about BUILDING YOUR PRESENCE EFFECTIVELY.



Web Store Building Services and Consultations

Website Design Consultation and Retail Store Creation

We have worked with some of the most talented, dedicated and passionate entrepreneurs. From consulting them on their website design and navigation, to creating an online retail store that would allow them to sell their products online.

Retail Store Creation Includes:

  • 1 Year hosting
  • Creative Design
  • Search Engine Optimization
  • Professional Content Writing
  • Product photos (client must provide) and descriptions
  • Logo Insertion (must provide logo media)
  • Twitter / Facebook links
  • Market and Competitive Research
  • Up to 250 products

Our team will build you a website that will showcase your products!

Some wonderful companies we have had the pleasure of helping them enhance or create their online presence are Bangledox Clothing, Wonderful Finds, Jeanette’s Patisserie, and Cocoa Butter Sisters with current website projects in the works for 2011.

Whatever your industry, we can customize your website to your products; Cigars, Fashion, Auto, Beverage, Food, Restaurant, and more.

Our team will work with you to make sure your online retail store, or business blog/site, is what you want it to be.   Each site we build or consult on, from retail stores to business blogs, are search engine optimized.

  • Have a site already, and need help making some edits here and there? No problem, we offer that service too.


Top Ten Retail Website Design Mistakes You Need to Avoid

How your online store design could determine the number of visitors who ultimately buy from you.

Learn the Top 10 website design mistakes you need to know!

You may think that merchandising an online store is pointless right? I mean, its a website, upload some photos and add some description and you’re all set. Well, not exactly. How your online store is designed will determine the number of visitors who ultimately buy from you. Here are some proven steps to help turn more visitors into buyers.

Merchandising a brick and mortar retail store is key to pulling in passerby’ s as well as getting them to buy. But how do you “merchandise” an online store? The answer is simple. The same way you would set up your physical store. When an online visitor reaches your website the first thing they’ll notice is your home page (think of this as a front door of a brick and mortar). First impressions mean everything. We’ve all been taken back by a store (online or off) that is poorly merchandised and cluttered from one end to the other. Too many racks, merchandise on the floor and the whole place looking like it was hit by a tornado. Your online store could also be poorly merchandised and turning away potential sales.

Here are some key steps to cleaning up your retail internet business to help boost revenue and return customers.

1. Remove all the clutter from all web pages that only take away from your own products. This could be from having too many links (and broken links), too many affiliate ads and banners and finally – remove the multitude of photos that have nothing to do with your site.

2. If you are running a business- look like one. Don’t use backgrounds that are only really meant for social site profiles. The blinking stars background is not how you want to represent your business. Use a solid color background along with your business logo on top. Of course you’ll want to make it look great – but lets keep the social site backgrounds where they belong – on social sites.

3. Make sure your price points are clearly visible and are reflected correctly through-out your entire site.

4. Never use your home page as your entire “About Us” platform if you are a retailer. There should be another page dedicated for this. Simply inserting a paragraph about how you started the business and using the largest font possible and then placing that on your main page will only turn potential buyers away.

5. Use flash effects/animation sparingly – there is no need to use every flash animation you have come across and placing it all over your website. Its distracting – you want your potential customers to focus on your merchandise.

6. Organize your site and make it easy to navigate. Make it easy for visitors to find your contact information, shipping/returns and privacy policies, email newsletter sign-up and so forth.

7. View your store from a customer’s perspective, and step into their shoes and shop your own store.

8. Offer discounts in your virtual store, and make sure they are visible to the shopper.

9. Customers make an additional purchase when they are inspired to buy cross merchandise items.

10. Be seasonal and integrate current holidays such as Valentine graphics to sell merchandise for February 14th, etc.

By following these easy to apply merchandising tips to your virtual retail business, you will start converting more visits into actual sales.

About the Author:

Nic SotoNic Soto 

Nic Soto is an internet PR marketing specialist, and co-founder, of  Public Relations Depot, a Digital PR Marketing  company. Nic has been an online entrepreneur for over twelve years, and business owner for over 20 years. Her areas of expertise is Public Relations (Digital PR), Branding, Reputation Management and Organic Search Engine Optimization.

Follow Me on Twitter: @MamaPR

We’re All About Getting Your Business Noticed!


Welcome to Public Relations Depot


Where online business owners find the most Affordable Search Engine Optimization Solutions

PR Campaigns | Internet Marketing | Branding

Social Marketing | Reputation Management Services

Gain  a Higher Search Engine Ranking for your Industry!
Grab the Attention of Local and National Media!
Increase your Sales Conversions!


Contact a representative today to get started on YOUR marketing campaign, or simply click on one of the link pages on the right!

Who We Are / What We Do


Public Relations Depot is a global internet marketing company specializing in affordable Reputation Management, Press Release Campaigns, Mass Media Distribution, Search Engine Optimization, Social Media Marketing, Branding and Internet Business Marketing.

We are the trusted source for online marketing strategies to the worlds small business owners, individuals, website owners, organizations and institutions.




“The goal here is to increase your visibility and the number of featured stories and interviews that mention you or your business as well as increasing website traffic and sales. PR Marketing is about connecting with consumers by marketing to them on a personal level….Small Business owners, more than anyone,
want to stretch those marketing dollars.
Our low cost solutions helps accomplish this.”

– Nic Soto, CEO, Public Relations Depot


We help businesses create distinctive, lasting, and substantial improvements to their marketing goals. We tackle the most difficult challenges that face small business owners, little to no visibility.

We have over 20 years of industry expertise, over 85,000 media subscribers and contacts as well as global reach to help your business reach more  targeted consumers and harness free publicity.

Our dedication, passion, and knowledge allow us to better serve our clients. We are a network of people who are very passionate about taking on challenges that hold back many entrepreneurs.